The present era is called the ‘Information Age’ for a good reason, as today whatever information we need we intend to look on the internet for it. It can be anything right from where to eat and where to shop to where to go for vacations. The industries across the globe recognised the importance of the internet and had to grow and change to accommodate its influence on modern life, and real estate is no exception.
The landscape of real estate marketing now takes place in a variety of mediums, including both the conventional and online. If we look at the most populous nations of the world then, nearly 91% of the Chinese online users have social media accounts. They are browsing the net for anything and everything and most of their decisions have effects of these browsing in the background. The economic boom in China led to the boom in real estate, especially in all major cities of the country. The residential property prices have skyrocketed to as high as 21% since the start of 2016 in some places.